Barış Muslu was born in 1975. While he was a student at Tarsus American College, he went to the United States where he completed his high school education in two years, and received a university degree from Michigan Technological University in three years. As a young engineer, he returned to Turkey at the age of 20. He received a master’s degree in business administration from Koç University. He started his own business in 2001, creating technological services used by hundreds of thousands of people in Turkey.

Beginning in 1994, he has done research on the functioning of the brain and spiritual and physical health, and attended training programs on these fields around the world. He developed the system NeuroFormat which brings together the effective use of several methods based on his research and training activities. He is the author of long-time bestsellers “Yıka Beynini” (Wash Your Brain), “Beynine Format At” (Reformat Your Brain), “Sağlığına Format At” (Reformat Your Health) and Neuro Aşk (Neuro Love). He continues his efforts with individual and corporate consultancy services.