Seda Sakacı has received training in cosmetic technology with medicinal and aromatic herbs. She has performed a number of studies on phytotherapy, aromatherapy, natural cosmetics, organic agriculture and medicinal herbs. She has continued to build her career in herbal cosmetics with Annua, the brand she has founded. Seda Sakacı has authored the book “Sade Güzellik” (Simple Beauty), and continues to give training on herbal cosmetics.